The campaign received an average of at least 5,000 shares from websites on which it advertised. More than 600,000 people viewed the cards. "Basically, our marketing strategy now is to create fun, hilarious, intelligent and thought-provoking card collections and then blast them out over social media," he said.įelt's initial campaign involved a quirky and entertaining spin on Mother's Day cards geared toward mothers-in-law, which were advertised on Facebook and Instagram. "I started a company out of high school with my dad which is where I learned how to be a scrappy entrepreneur, from him," he said.Īfter being in product-development mode for the last three years, Alpert and his team at Felt are ramping up marketing and, like most other millennial-driven start-up campaigns, capitalizing on social media shares and likes. I wasn't ready for that," Alpert said.Īlpert previously founded a software company for automotive retailers, Sister Technologies, with his father. "They really hammer you with questions, not only because they're looking at your product as investors but because they're also in front of the cameras and are tasked with driving the show. ![]() He also said pitching to the sharks isn't like pitching to any other investor, because the sharks aren't just investors they're playing the role of entertainers to a national audience as well. … What can prepare a person for that?" Alpert said. ![]() ![]() … You're basically representing your company for nine minutes on national television in front of millions of viewers. I felt overwhelmed just staring at the doors and knowing I was about to go through them, and the reality of the situation finally hit me. The co-founder said he was all nerves before going in front of the investors and didn't sleep the entire night before. Still, Alpert said his new approach - and having pitched two times previously - didn't make the actual "Shark Tank" audition process any easier.
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